The World’s Biggest Audience is Playing. Are you in?
Gaming isn’t niche. It is the new core media channel.
With an $86 billion APAC market and $188 billion globally¹, and an audience larger, more diverse, and more engaged than film and music combined, this is where brands win next. Yet only 5 percent of ad budgets tap into gaming today², despite its massive reach and engagement. Global leaders are already in play. Now it is your move.
1. Source: Newzoo, Global Games Market Report 2024
2. Source: Activision Blizzard Media, Gaming and Advertising: The power of Connection, 2024
Gaming vs Social Media
Gaming
Social Media
average age
mid 30’s
50/50
male/female
80% plays on
mobile in APAC
Gaming Is Everywhere.
Your Ads Should Be Too.
Gaming isn’t the next big thing. It’s already here, and your audience is locked in.
From mobile to console, players are everywhere, at every moment, on every screen. With a 50/50 gender split, reach across every generation, and an average age in the mid-30s¹, gaming isn't just entertainment, it is attention at scale. Your audience is waiting, now you can engage.
1. Source: ESA, 2024 Essential Facts About the U.S. Video Game Industry
2. Source: Newzoo, Global Games Market Report 2024.
Gen Z and Gen Alpha spend more time gaming than on social media or streaming with 25% of their leisure time going to games¹. And they are not just playing, they are fully engaged, with 65% of Gen Z gaming for 3 or more hours daily and 90% identifying as gamers².
While social media ads hold attention for just 1.3 seconds, in-game experiences can hold it for over 11 minutes¹.
These are high-impact, high-recall environments, where formats like rewarded ads and in-game placements perform on par with TikTok and TV¹, and 50%+ have purchased directly from an
in-game ad¹.
Gaming isn’t just where they play. It is where they engage, convert, and remember.
1. Source: DISQO's "Gen Z Marketing and Video Game Advertising"
Your brand gains early access to premium ad inventory across the entire gaming ecosystem. With exclusive placements, powerful full-funnel strategies, and strong publisher partnerships, your campaigns deliver greater impact and smarter performance.
Master the Meta.
Mastering the game starts with your brand. With a clear view of the ecosystem and access to proven strategies and insights, your campaigns become sharper, smarter, and built for long-term success.
Unlock the New Social Frontier.
Gaming is today’s most powerful media channel. With the right strategy and placement, your brand can connect where traditional advertising falls short. Reach audiences who are active, social, and ready to engage.
You Claim the Win.
Everything from strategy to reporting is covered, so your team can focus on the win. Save time, reduce overhead, and unlock full-service support without building in-house.
