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Overpowered or ‘OP’ is a gaming term used to describe something so strong it outclasses everything else, making other options obsolete and shifting the balance of the game.
Discover how the right strategy turns gamers into loyal customers.
Expert leadership meets networked execution.
Founder & Lead Strategist
Onno Nooij is the founder and lead strategist of Overpowered. He started his career at GroupM and Mindshare in the Netherlands before joining Ubisoft, where he led operations across the Netherlands, Hong Kong, and Singapore. At Ubisoft, he drove multi-million-dollar growth across nine Asian markets, launched major titles including Assassin’s Creed Shadows and Far Cry 6, and built strategic partnerships with leading e-tailers and telecom companies. Known for connecting teams and fostering strong stakeholder relationships, Onno combines strategic insight with hands-on execution to deliver impactful campaigns.
Supported by a trusted network of top specialists across strategy, media, and creative, Overpowered assembles bespoke teams for each campaign. This model ensures every brand gains access to the right expertise at the right time, delivering full-service solutions that are agile, precise, and effective.
Whether you’re ready to launch your first campaign or level up your current strategy, we help you win in the world’s biggest entertainment ecosystem.
