Gaming captures more attention than any other channel.
It’s time your brand joins the game.
Connect with gamers when they’re most engaged, delivering relevant messaging within the games they love.
Blended in-game advertising puts your brand directly into the gaming world without disrupting the experience or even becoming the experience. From digital billboards in racing games and sports titles to subtle product placements and immersive branded experiences, these ads integrate seamlessly into the game environment. They stay natural, allowing players to remain fully engaged while your brand captures their attention.
In-game ads generate 2.5 times more attention and over 20 percentage points higher brand recall than traditional internet or social media ads¹, delivering higher engagement and lasting impact.
1. Source: Dentsu, Lumen Research, Activision Blizzard Media, Play Attention: Calling Focus to Gaming, 2024
Achieve maximum visibility and engagement without the need for deep game integration, engaging players before, after, and between gameplay.
Around-Game Advertising captures players’ attention outside the game while keeping them immersed in the overall experience. Formats include rewarded video ads, banner placements during gameplay, and full-screen takeovers before, between, or after play sessions. They are not part of the gameplay itself but are strategically timed to hold attention without causing disruption.
Rewarded video ads achieve near 100% completion rates, with 80% of mobile gamers choosing to engage and delivering 66% more attention than traditional video or social media advertising¹. Around-game ads offer a powerful and engaging way to connect with your audience.
1. Source: Dentsu, Lumen Research, Activision Blizzard Media, Play Attention: Calling Focus to Gaming, 2024
Connect with gamers during their downtime, when they’re relaxed, attentive, and ready to discover new products and experiences.
Away-From-Game Advertising keeps your brand front of mind when players are not actively gaming but remain deeply immersed in gaming culture. From ads on IGN and Twitch to conversations on Reddit and Discord, you connect with players as they consume content and engage with their communities.
You reach a pre-qualified, highly engaged audience, often at a lower cost than traditional social media, right when they are thinking, talking, and living gaming¹.
1. Source: Dentsu, Lumen Research, Activision Blizzard Media, Play Attention: Calling Focus to Gaming, 2024
Partner with Overpowered to unlock the full potential of gaming advertising. Whether you’re new to gaming or ready to scale up, we craft tailored campaigns that turn players into loyal customers and deliver measurable results. Step into the future of advertising and take your brand to the next level.
